D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. E. Demographic-oriented newspapers. Classified Mass Communication: Media Literacy and Culture - Chapter 5 - Quizlet A) it elicits cognitive and behavioral motivations simultaneously B) the firm is trying to minimize brand dilution C) consumers are processing advertising in a detailed, analytical mode D) it elicits affective motivation, followed by cognitive motivation E) the advertising message uses negative fear appeals. B. A clothing retailer would use an island ad to: break through the clutter typically found in newspapers. What was the profit or loss from the sale? E. heavy card stock. A. gatefolds However, James does not pay for the magazine and is only interested in one particular column. This scenario is an illustration of: C. professional D. affective The accounting records of Tuel Electronics show the following data. D. Reduced permanence and prestige B. they provide an effective way to reach consumers who are considered to be a part of niche markets. D. reduce overall costs of newspaper advertising. E. special-audience newspapers. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. B. the size and space of the bleed pages. D. multiplying the readers per copy by the circulation of an average issue. During ad breaks in TV programs, some viewers change channels to avoid commercials. A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. A. the wider reach of specialized publications. A. lower permanence. The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. O 0.5 of a hamburger per magazine. C. They offer a potential for gaining prestige. A. display advertising NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. B. geographic selectivity Which of the following statements is true about the use of color in magazine advertising? Trade Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? Which of the following statements about newspapers as an advertising media vehicle is true? It offers lower consumer receptivity and engagement. 1. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. C. High cost of reproduction Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. The cardboard replica was designed to pop-up when a reader opened that particular page.
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